Farm Tech Supplies
The project focused on the development of a contemporary e-commerce platform for Farm Tech Supplies, complemented by the implementation of a Google Shopping campaign to bolster both sales and website traffic.
Farm Tech Supplies’ primary objective was to streamline the process of ordering farm equipment, providing potential customers with a more convenient and efficient experience compared to their previous system. The former website lacked an e-commerce functionality, requiring prospective buyers to make inquiries via phone for pricing and stock information.
To address these challenges, we initiated a comprehensive overhaul of the website. Our first step involved gaining a deep understanding of Farm Tech Supplies’ brand identity, target audience, and the specific value propositions associated with their range of farm equipment.
Armed with this knowledge, we crafted a new e-commerce store that seamlessly integrated into the website. The design prioritised user-friendly navigation, ensuring that visitors could effortlessly browse through the product catalogue, access pricing information, and place orders without the need for direct communication.
The contemporary aesthetic we adopted not only reflected the company’s values but also aimed to establish Farm Tech Supplies as a leading force in the agricultural equipment market.
In tandem with the website development, we implemented a strategic Google Shopping campaign. This initiative was designed to increase online visibility, drive targeted traffic to the newly developed e-commerce platform, and ultimately boost sales.