Business Ready Finance
The project for BR Finance centred around the development of a fresh, brochure-style website designed to showcase their bespoke B2B finance services. The primary objective of the website was to encourage visitors to book meetings, leading to a deliberate focus on minimalistic information presentation. Instead, the site prominently featured videos and images to convey key messages and engage the audience.
The design of the website was approached with a clean and modern aesthetic, aligning with BR Finance’s professional image. Strategic use of videos and images was employed to convey complex financial information in a visually compelling manner, ensuring that potential clients could quickly grasp the value proposition without being overwhelmed by extensive text.
The structure of the site was streamlined to encourage swift navigation, guiding visitors towards the essential information needed to understand BR Finance’s unique B2B finance services. Clear calls-to-action were strategically placed to prompt visitors to book meetings, facilitating direct engagement with the company.
Incorporating responsive design principles ensured that the website provided an optimal viewing experience across various devices, catering to the diverse ways in which potential clients might access the site.